LoyaltyPoint: market leader
LoyaltyPoint: market leader seeking expansion
seeking expansion
seeking expansion
Loyalty programme experts
Loyalty
Loyalty
Marketing
Marketing
Consulting
Consulting
50+
50+
Designed screens
3
3
Months of cooperation
50+
Designed
screens
3
Months
of cooperation
Overview
Loyalty Point is a company that specializes in designing and managing loyalty programs with nearly 20 years of experience.
Loyalty Point is a company that specializes in designing and managing loyalty programs with nearly 20 years of experience.
Loyalty Point is a company that specializes in designing and managing loyalty programs with nearly 20 years of experience.
They have worked with several high-profile clients across various industries, including well-known brands like IKEA, Douglas, Decathlon, CCC, and Rainbow.
They have worked with several high-profile clients across various industries, including well-known brands like IKEA, Douglas, Decathlon, CCC, and Rainbow.
Industry
Industry
Marketing / Customer loyalty / PR
Marketing / Customer loyalty / PR
Market
Market
Global
Global
Deliverables
Deliverables
Website
Website
Problem
The site was outdated, with case studies presented in an inconsistent manner, lacking cohesion. As they were planning to expand their services beyond the domestic market, Loyalty Point realized the need for a more modern, professional web presence.
The site was outdated, with case studies presented in an inconsistent manner, lacking cohesion. As they were planning to expand their services beyond the domestic market, Loyalty Point realized the need for a more modern, professional web presence.
They wanted a platform that would not only showcase their expertise but also attract new clients by featuring well-organized content, lead magnets, and clear call to action to drive conversions.
They have worked with several high-profile clients across various industries, including well-known brands like IKEA, Douglas, Decathlon, CCC, and Rainbow.
Uninspiring outdated design and a lot of missed opportunity
Uninspiring outdated design and a lot of missed opportunity
Lack of cohesion, especially in case study area
Lack of cohesion, especially in case study area
Despite all the great achievements, the site was not communicating the expertise enough
Despite all the great achievements, the site was not communicating the expertise enough
Need for compliance with OEX group branding standards
Need for compliance with OEX group branding standards
Solution
For Loyalty Point, we proposed a user-centric design approach to gain a deep understanding of their audience and address user needs. The website was built using the Storybrand Framework, which guides visitors through an engaging narrative, leading them to specific calls to action (CTA) in a seamless way.
For Loyalty Point, we proposed a user-centric design approach to gain a deep understanding of their audience and address user needs. The website was built using the Storybrand Framework, which guides visitors through an engaging narrative, leading them to specific calls to action (CTA) in a seamless way.
We also developed a modular layout and design system that will allow Loyalty Point to easily create new pages and sections, ensuring consistency and scalability as their business evolves and grows.
We began with workshops to define user personas, understand the project, and set clear objectives. From there, we developed a sitemap and mapped out user journeys to ensure a smooth experience. Wireframes were created to structure the interface effectively. We crafted moodboards to establish the visual tone, then developed final layouts and a cohesive design system, ensuring consistency across the platform.
01
Full-comprehensive workshops and adoptation of Story Board Framework
Full-comprehensive workshops and adoptation of Story Board Framework
Full-comprehensive workshops and adoptation of Story Board Framework
02
Wireframing based on the workshops outcome and client’s input
Wireframing based on the workshops outcome and client’s input
Wireframing based on the workshops outcome and client’s input
03
Focus on the CTAs to boost conversion (inquiries, meetings)
Focus on the CTAs to boost conversion (inquiries, meetings)
Focus on the CTAs to boost conversion (inquiries, meetings)
04
Creating a website that highlights know-how and professionalism
Creating a website that highlights know-how and professionalism
Creating a website that highlights know-how and professionalism
Process
01
Discovery
Workshops
Customer Journey Mapping
Competitor Analysis
02
Wireframes
Wireframing
Prototyping
03
Design
Moodboards
UI Exploration
Final layouts
Design system
04
Development
Webflow implementation
QA
Integrations
Timeline
Project duration
Project duration
3
3
Months
Discovery
Wireframes
Design
Design System
Development
Result
Our collaboration resulted in a professionally revamped website that is well-structured, easy to navigate, and aligned with OEX Group standards. The new site clearly communicates Loyalty Point’s expertise and know-how, showcasing their top-tier clients and successfully presenting their case studies in a coherent, engaging manner.
Our collaboration resulted in a professionally revamped website that is well-structured, easy to navigate, and aligned with OEX Group standards. The new site clearly communicates Loyalty Point’s expertise and know-how, showcasing their top-tier clients and successfully presenting their case studies in a coherent, engaging manner.
With a strong focus on user experience and strategically placed calls to action, the new design is poised to significantly boost conversions. Loyalty Point is now well-positioned for international expansion, with a website that not only demonstrates their capabilities but also attracts potential clients with its modern, compelling design.
With a strong focus on user experience and strategically placed calls to action, the new design is poised to significantly boost conversions. Loyalty Point is now well-positioned for international expansion, with a website that not only demonstrates their capabilities but also attracts potential clients with its modern, compelling design.
New website reflects expertise and high standards, showcasing Loyalty Point’s work with top brands and aligning with OEX Group guidelines.
New website reflects expertise and high standards, showcasing Loyalty Point’s work with top brands and aligning with OEX Group guidelines.
With a user-centric design and effective CTAs, the revamped site creates a more engaging user experience that is likely to drive higher conversion rates.
With a user-centric design and effective CTAs, the revamped site creates a more engaging user experience that is likely to drive higher conversion rates.
Loyalty Point is now fully prepared for international expansion, with a modern, scalable website that appeals to a global audience.
Loyalty Point is now fully prepared for international expansion, with a modern, scalable website that appeals to a global audience.
expertise
driven by
,proven
by numbers
Results
Rating on Clutch
Years in the industry
mln raised funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Head office:
Sądowa 2/11
20-029 Lublin, Poland
Copyright © 2025. All rights reserved
expertise,
driven by
proven by numbers
Results
Rating on
Clutch
Years in the
industry
mln raised
funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Head office:
Sądowa 2/11
20-029 Lublin,
Poland
Copyright © 2025. All rights reserved
expertise
driven by
,proven
by numbers
Results
Rating on Clutch
Years in the industry
mln raised funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Head office:
Sądowa 2/11
20-029 Lublin, Poland
Copyright © 2025. All rights reserved