The old website didn’t work properly. A number of user-experience related errors made users unable to fully understand how the paltform worked and they often stopped the buying process. Our aim was to identify those problems, to fix them and to increase conversion rate.
Kick-off / Research
Audit / Personas / UX improvements
User flow / Wireframes / Final Layouts
After conducting an in-depth audit taking advantage of Hot Jar and Google Analytics, we’ve created wireframes of the new website and refreshed layouts.